Toyota Australia has partnered Planet Ark during the last 14 years as the major sponsor of National Tree Day. Since its inception Toyota Staff have volunteered to co-ordinate over 3 million school children and volunteers to plant over 18 million native trees and shrubs.
As Brand Development Manager at Jacob Toyota we work very closely with Toyota Australia and Planet Ark to source sites for planting and revegetation. In 2013 we did not have to do any research as we were contacted by Wodonga South Primary and The Clyde Cameron Reserve Group.
The planting dates were co-ordinated with the School Environmental Studies Officer and the President of the CCRG. I then sourced donations of plants from the Back Creek Wholesale Nursery and used Jacob Toyota’s allocated budget purchase Native Plants for both sites from Michael Power, City of Wodonga and Our Native Garden.
A Wodonga South Primary site visit was carried with Michael Power and he offered to help rotary hoe and supply mulch for the selected planting areas at the school.
All School students and parents were informed of the planting day through the school newsletter and requested to bring small shovels and spades. Jacob Toyota supplied watering cans, with stakes, T-shirts and Tree Day Tatoo’s being supplied by Planet Ark. Over 600 plants were planted at the school. All the school children taking part in soil preparation, planting and mulching during the day.
All press releases were organised by Planet Ark using the event details we supplied during the Event Registration process on the Planet Ark Website with Prime 7 and the Border Mail attending the Wodonga South Planting Day.
Four Staff were supplied by Jacob Toyota to assist with planting during the day.
The Clyde Cameron Reserve Planting Day was a much more peaceful planting morning. We not only partnered with CCRG members as they have developed a planting program with the Wodonga Catholic College who send students down to the Reserve each week to plant and maintain the wetlands. This is an ongoing project that we were very fortunate to be a part of as the reserve is looking beautiful. Two Jacob Toyota staff were supplied to help out on this day.
Toyota Australia’s main motivation for being a part of National Tree Day Toyota has approached the partnership in a collaborative way and continues to mobilise its entire business network of dealers, staff and brand ambassadors to support, participate in and contribute to National Tree Day.
Toyota has demonstrated a genuine commitment to environmental sustainability and protection through its partnership with Planet Ark in Australia, as well as the commitment to developing hybrid vehicles – the Toyota Prius and Hybrid Camry.
Toyota’s Prius has become a worldwide icon for forward-thinking, progressive and environmentally-responsible motoring. Although it functions like any other car, its intelligent petrol/electric combination vastly reduces fuel consumption, greenhouse gas emissions and other harmful air pollutants.
Following on from the Prius, the Hybrid Camry became the first locally produced Hybrid vehicle when it rolled off the production line at Altona Melbourne.